Content Marketing Manager Resume Example

A content marketing manager resume must prove you can turn content into pipeline — ATS scanners and marketing leaders both look for organic traffic growth, lead generation, and editorial team leadership.

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Content Marketing Manager Resume Sample

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DANIELLE GIBSON

Content Marketing Manager

Boston, MA · d.gibson@email.com · (555) 823-4471

Summary

Content marketing manager with 8 years building B2B content programs that drive pipeline. Grew organic traffic 140% YoY and led a team of 4 writers producing content that generated $6M in influenced pipeline in 2025.

Experience

Content Marketing Manager · Adobe

2021 - Present

Grew organic blog traffic from 210K to 505K monthly visitors (140% YoY) through a keyword-led content strategy
Led a team of 4 writers and 2 freelancers, publishing 12 SEO-optimized articles per month
Launched a flagship annual industry report that generated 3,200 leads and $6M in influenced pipeline
Owns the HubSpot lead-nurture workflow, lifting blog-to-demo conversion from 1.2% to 3.4%

Senior Content Strategist · Shopify

2018 - 2021

Built an editorial calendar and content operations process that cut publishing time by 35%
Wrote and optimized 90+ articles that ranked in the top 3 Google positions for target keywords
Launched a partner byline program placing 24 guest articles on trade publications in 18 months

Content Marketing Specialist · HubSpot

2016 - 2018

Wrote 6 long-form blog posts per month for the B2B marketing blog, averaging 8K views each
Ran keyword research in Ahrefs for 40 target topics, lifting first-page rankings from 9 to 27
Repurposed webinar transcripts into 15 gated assets that drew 1,800 marketing-qualified leads

Education

B.A. English — Boston University · 2017

Skills

SEO, Content Strategy, HubSpot, GA4, Editorial Calendar, Team Leadership, WordPress, Ahrefs, B2B Content, Lead Generation, Thought Leadership, Content Operations

Certifications

HubSpot Content Marketing Certification, HubSpot Academy

Google Analytics Certification, Google Skillshop

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Must-Have Keywords for Content Marketing Manager Resumes

These are the keywords ATS systems and recruiters search for. Include them naturally in your Skills, Summary, and Experience sections.

Content StrategySEOEditorial CalendarContent MarketingLead GenerationHubSpotGoogle AnalyticsThought LeadershipBlog StrategyContent OperationsTeam LeadershipB2B Content

The Right Resume Structure for Content Marketing Manager Roles

ATS systems parse your resume top to bottom. The order of your sections matters — here is the order that works best for Content Marketing Manager applications:

1Contact Information
2Professional Summary
3Core Skills
4Work Experience
5Key Achievements
6Education

ATS Optimization Tips for Content Marketing Manager Resumes

Quantify content's business impact: organic traffic growth, leads generated, or pipeline influenced by content.
State team size and scope if you managed writers, freelancers, or a content calendar at scale.
Name the CMS and analytics tools you used (HubSpot, WordPress, GA4) for ATS keyword matching.
Highlight any flagship content assets (ebooks, reports, webinar series) and their lead-gen results.
Show SEO fluency — mention keyword research, organic ranking gains, or domain authority growth.
If you own a content strategy end-to-end, say so explicitly: "owned content strategy from ideation to distribution".

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