Digital Marketing Specialist Resume Example

A digital marketing specialist resume must prove you can drive measurable growth across paid, organic, and email channels — ATS scanners and marketing directors both look for specific platforms, campaign metrics, and revenue impact.

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Digital Marketing Specialist Resume Sample

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KEVIN ELLIS

Digital Marketing Specialist

Austin, TX · k.ellis@email.com · (555) 214-7788

Summary

Digital marketing specialist with 4+ years managing paid search, social, and email campaigns for B2B SaaS brands. Grew organic traffic 65% YoY and consistently delivered ROAS above 4:1 on a $60K monthly ad budget.

Experience

Digital Marketing Specialist · HubSpot

2022 - Present

Managed $60K/month across Google Ads and Meta Ads, improving ROAS from 2.8x to 4.3x in 12 months
Grew organic blog traffic 65% YoY by rebuilding the on-page SEO and internal linking strategy
Launched a 6-email nurture sequence that lifted trial-to-paid conversion by 18%
Rebuilt keyword structure across 40 ad groups, cutting cost per lead from $118 to $74
Set up GA4 event tracking and Looker Studio dashboards used weekly by 3 revenue teams

Marketing Coordinator · Mailchimp

2020 - 2022

Built and A/B tested landing pages that raised form conversion rate from 2.1% to 3.6%
Coordinated 15+ product launch campaigns across email, social, and paid channels
Managed a 4-week content calendar producing 8 blog posts and 12 social assets monthly
Cleaned and segmented a 90K-record Salesforce CRM list, lifting email open rate to 31%

Marketing Intern · Bazaarvoice

2019 - 2020

Scheduled and published 120+ social posts across LinkedIn and Twitter using Hootsuite
Compiled weekly GA4 traffic and channel reports for a 5-person marketing team
Drafted 20 blog posts and product one-pagers reviewed by the content lead before release

Education

B.A. Marketing — University of Texas at Austin · 2020

Skills

Google Ads, Meta Ads, GA4, SEO, HubSpot, Marketing Automation, A/B Testing, Email Marketing, Canva, CRO, Salesforce CRM, Content Calendars

Certifications

Google Ads Search Certification, Google Skillshop

Google Analytics Certification, Google Skillshop

HubSpot Inbound Marketing Certification, HubSpot Academy

Projects

Marketing Site Migration - moved 300 pages to Webflow with no loss in indexed URLs

Attribution Model Rebuild - mapped multi-touch paths in GA4 across 6 lead sources

Languages

English (Native), Spanish (Conversational)

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Must-Have Keywords for Digital Marketing Specialist Resumes

These are the keywords ATS systems and recruiters search for. Include them naturally in your Skills, Summary, and Experience sections.

Google AdsGoogle Analytics (GA4)SEOSEMMeta AdsHubSpotEmail MarketingA/B TestingConversion Rate OptimizationPPCMarketing AutomationContent StrategyCRMROAS

The Right Resume Structure for Digital Marketing Specialist Roles

ATS systems parse your resume top to bottom. The order of your sections matters — here is the order that works best for Digital Marketing Specialist applications:

1Contact Information
2Professional Summary
3Core Skills
4Work Experience
5Campaign Highlights
6Education
7Certifications

ATS Optimization Tips for Digital Marketing Specialist Resumes

Open with a summary that states your channels (paid search, social, email) and one headline metric, e.g. "grew organic traffic 65% YoY".
Quantify every campaign: budget managed, CTR, conversion rate, cost per lead, ROAS — recruiters scan for numbers first.
List every platform you're certified in or fluent with (Google Ads, GA4, Meta Business Suite, HubSpot) in a dedicated Skills line for ATS matching.
Use campaign-specific bullets rather than generic duties — name the channel, the tactic, and the result.
Mirror the exact tool names and metrics from the job posting, e.g. "GA4" not just "analytics".
Show progression from execution to strategy if you have 3+ years of experience — hiring managers want to see you can own a channel, not just run tasks.

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