ELISE WARREN
Brand Manager
Minneapolis, MN · e.warren@email.com · (555) 481-2036
Summary
Brand manager with 8 years leading positioning and growth strategy for CPG portfolios exceeding $80M in annual revenue. Launched 6 new products and grew market share 4 points through data-driven brand campaigns. Skilled at translating consumer insights into cross-functional execution.
Experience
Brand Manager · General Mills
2021 - Present
- Own $85M brand P&L, growing market share from 14% to 18% over 3 years
- Led launch of 3 new SKUs, generating $12M in incremental first-year revenue
- Directed creative agency partners on campaigns reaching 20M+ consumers annually
- Leads cross-functional team of 9 across R&D, supply chain, and sales on the innovation plan
Assistant Brand Manager · Land O'Lakes
2018 - 2021
- Managed $15M media budget across TV, digital, and retail media channels
- Conducted consumer research using Nielsen/IRI data, informing a repositioning that lifted sales 9%
- Coordinated with sales team on trade marketing programs adopted by 5,000+ retail stores
- Built quarterly consumer segmentation dashboard in Tableau used by 3 brand teams
Marketing Coordinator · Land O'Lakes
2016 - 2018
- Supported 4 brand teams with weekly Nielsen share reporting across 12 product categories
- Coordinated 20+ shopper marketing assets per quarter with agency and packaging vendors
- Tracked $2M promotional spend in SAP, reducing invoice reconciliation errors by 30%
Education
MBA, Marketing — University of Minnesota - Carlson School of Management · 2018
Skills
Brand Strategy, P&L Management, Nielsen/IRI, Market Research, Media Planning, Product Launch, Cross-Functional Leadership, Competitive Analysis, Budget Management, Consumer Insights, Trade Marketing, Creative Briefs
Certifications
Professional Certified Marketer (PCM), American Marketing Association
Google Analytics Certification, Google Skillshop
