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Marketing Manager Resume Example

A marketing manager resume must quantify campaigns, demonstrate channel expertise, and match the digital-marketing keywords hiring teams search for.

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Marketing Manager Resume Sample

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Marketing Manager resume example rendered in the Accent Creative template
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PRIYA SHARMA

Marketing Manager

Austin, TX · p.sharma@email.com · (555) 567-8901

Summary

Data-driven marketing manager with 8 years across B2B SaaS demand generation and brand. Scaled multi-channel programs that consistently beat pipeline targets while improving CAC.

Experience

Marketing Manager · HubSpot

2020 - Present

  • Grew marketing-sourced pipeline 3.2x in 18 months while reducing CAC 21%
  • Led a 5-person team across SEO, paid, and lifecycle, lifting MQL-to-SQL conversion from 18% to 27%
  • Launched an integrated ABM program that generated $4.1M in influenced pipeline
  • Rebuilt lifecycle nurture in HubSpot, lifting email click-through rate from 2.4% to 5.1%
  • Owned a $3.4M annual budget across paid search, paid social, and content syndication

Digital Marketing Specialist · Shopify

2016 - 2020

  • Scaled paid-search ROAS from 2.1x to 4.6x across a $1.2M annual budget
  • Built an email nurture that added 12% to trial-to-paid conversion
  • Ran 60+ landing-page A/B tests in Optimizely, raising average demo-request rate 34%
  • Grew organic sessions 88% in two years through a SEMrush-led technical SEO cleanup

Marketing Coordinator · Bazaarvoice

2014 - 2016

  • Coordinated 30+ webinars and field events per year, averaging 140 registrations each
  • Maintained the content calendar in Asana and published 8 blog posts per month
  • Built weekly channel reports in Google Analytics that cut reporting time by 6 hours

Education

B.A. Marketing — University of Texas at Austin · 2016

Skills

Digital Marketing, SEO, SEM, Google Analytics 4, Meta Ads, HubSpot, Email Marketing, Content Strategy, ABM, Marketing Analytics

Certifications

Google Ads Search Certification, Google Skillshop

Google Analytics Certification (GA4), Google Skillshop

HubSpot Inbound Marketing Certification, HubSpot Academy

Meta Certified Digital Marketing Associate, Meta Blueprint

Key Achievements

Named Marketer of the Year 2023 by the American Marketing Association Austin chapter

Grew the LinkedIn following from 14K to 61K in 12 months on an organic-only content plan

Speaker, SaaStr Annual 2022, on demand generation for mid-market B2B teams

Languages

English (Native), Hindi (Native), Spanish (Conversational)

Interests

Long-distance running, Food photography, Volunteer marketing for local nonprofits

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Must-Have Keywords for Marketing Manager Resumes

These are the keywords ATS systems and recruiters search for. Include them naturally in your Skills, Summary, and Experience sections.

Digital MarketingSEOSEMGoogle AnalyticsMeta AdsEmail MarketingContent StrategyHubSpotCampaign ManagementROIROAS

The Right Resume Structure for Marketing Manager Roles

ATS systems parse your resume top to bottom. The order of your sections matters — here is the order that works best for Marketing Manager applications:

  1. 1Contact Information
  2. 2Professional Summary
  3. 3Core Skills (Channels | Tools | Analytics)
  4. 4Work Experience (campaign-focused, metric-heavy)
  5. 5Education
  6. 6Certifications (Google Ads, HubSpot, Meta Blueprint)

ATS Optimization Tips for Marketing Manager Resumes

  • Lead with numbers: CTR, ROAS, MQLs generated, pipeline created, follower growth.
  • Name the specific tools you use: Google Analytics 4, HubSpot, Salesforce, SEMrush.
  • Differentiate B2B vs B2C experience — the skill sets are valued differently.
  • Show channel breadth: SEO, paid, email, social, content.
  • If you have led a team, say so: "Led a team of 4 marketing specialists".
  • Name notable campaigns by result, not just title.

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