Marketing Coordinator Resume Example

A marketing coordinator resume must give ATS scanners clear evidence of campaign support, content coordination, and reporting skills recruiters filter for first.

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Marketing Coordinator Resume Sample

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TARA WHITFIELD

Marketing Coordinator

Austin, TX · t.whitfield@email.com · (555) 214-7788

Summary

Detail-oriented marketing coordinator with 3 years supporting integrated campaigns for consumer brands. Skilled in content scheduling, email marketing, and performance reporting that grew organic engagement 35%. Known for keeping cross-functional projects on time and on budget.

Experience

Marketing Coordinator · Whole Foods Market

2023 - Present

Coordinated 25+ monthly social and email campaigns, growing email open rates from 18% to 27%
Managed content calendar across 4 channels, reducing publishing delays by 40%
Partnered with 10 regional store teams to localize national promotions, lifting foot traffic 12%
Ran A/B tests on subject lines in HubSpot, improving click-through rate 9% across 40 sends

Marketing Assistant · Bumble

2021 - 2023

Assisted in launching 8 product campaigns, contributing to a 22% increase in app downloads
Built weekly performance reports in Google Analytics used by leadership for budget decisions
Managed vendor relationships for $50K in event and swag budget, saving 15% through negotiation
Maintained 300+ WordPress landing pages and blog posts, cutting page build time to 2 hours

Marketing Intern · Torchy's Tacos

2020 - 2021

Scheduled 60+ social posts per month in Later, supporting a 14% gain in follower growth
Drafted copy for 12 Mailchimp newsletters reaching a 30,000-subscriber list
Compiled competitor pricing and promotion research into a monthly 8-page briefing deck

Education

B.A. Marketing — University of Texas at Austin · 2021

Skills

HubSpot, Mailchimp, Google Analytics, Canva, Adobe Creative Suite, WordPress, Social Media Scheduling, CRM (Salesforce), A/B Testing, Excel, Content Calendar Management, Event Coordination

Certifications

HubSpot Inbound Marketing Certification, HubSpot Academy

Google Analytics Certification, Google Skillshop

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Must-Have Keywords for Marketing Coordinator Resumes

These are the keywords ATS systems and recruiters search for. Include them naturally in your Skills, Summary, and Experience sections.

HubSpotMailchimpGoogle AnalyticsCanvaAdobe Creative SuiteWordPressSocial Media SchedulingCRMA/B TestingContent CalendarEvent CoordinationMicrosoft Excel

The Right Resume Structure for Marketing Coordinator Roles

ATS systems parse your resume top to bottom. The order of your sections matters — here is the order that works best for Marketing Coordinator applications:

1Contact Information
2Professional Summary
3Core Skills
4Work Experience
5Campaigns & Projects
6Education
7Certifications

ATS Optimization Tips for Marketing Coordinator Resumes

Lead every bullet with action verbs like coordinated, executed, or assisted.
Quantify campaign reach, email open rates, and event attendance.
Name specific marketing tools and software so ATS keyword matching picks them up.
Mirror phrases from the job posting, like 'content calendar' or 'cross-functional.'
Highlight any budget or vendor management experience, even if small.
Include internships or entry-level campaign work if full-time experience is limited.
Keep the resume to one page early in your career.

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