MILES PRESCOTT
Email Marketing Specialist
Chicago, IL · m.prescott@email.com · (555) 340-9912
Summary
Email marketing specialist with 5 years driving revenue through lifecycle and promotional campaigns for e-commerce brands. Grew subscriber list 3x and lifted email-attributed revenue 48% through segmentation and automation. Klaviyo and HubSpot certified.
Experience
Email Marketing Specialist · Warby Parker
2022 - Present
- Built 15 automated flows in Klaviyo, generating $1.2M in annual email-attributed revenue
- Increased average open rate from 21% to 34% through subject-line A/B testing across 200+ sends
- Segmented list of 400K subscribers, cutting unsubscribe rate by 26%
- Maintain 98% inbox placement by enforcing SPF, DKIM and DMARC across 4 sending domains
Email Marketing Associate · Groupon
2019 - 2022
- Managed daily promotional email calendar reaching 2M+ subscribers
- Redesigned welcome series, boosting new-subscriber conversion 19%
- Partnered with design team to launch mobile-optimized templates, lifting CTR 15%
- Ran 60+ A/B tests on send time and offer copy, adding $310K in incremental revenue
Marketing Coordinator · Peapod Digital Labs
2017 - 2019
- Scheduled and proofed 8 weekly Mailchimp sends to a 90K-subscriber promotional list
- Compiled monthly open, click and bounce reporting in Google Analytics for 3 brand teams
- Maintained CRM contact records for 40K accounts, cutting hard-bounce rate from 4% to 1%
Education
B.S. Marketing — DePaul University · 2019
Skills
Klaviyo, HubSpot, Mailchimp, Salesforce Marketing Cloud, A/B Testing, Segmentation, HTML/CSS, Marketing Automation, SQL, Google Analytics, CAN-SPAM Compliance, CRO
Certifications
Klaviyo Deliverability Certificate, Klaviyo
HubSpot Email Marketing Certification, HubSpot Academy
Google Analytics Certification, Google Skillshop
Key Achievements
Won Warby Parker Innovation Award 2023 for a predictive send-time model used company-wide
Mentor 4 junior marketers through the Chicago AMA email craft program, 2 promoted since
